New European Data Protection Regulations and how they may affect you
Have you currently been inundated with messages from various international organisations such as Google and Facebook regarding their updates to their privacy policies?
Good news is you’re not alone! The flood of data-related messages has been sparked by the changes to the European Union’s General Data Protection Regulation (GDPR) that came into effective on 25 May 2018.
Why the change, you ask? The recent amendments to the GDPR aim to protect the European Union (EU) citizens against privacy and data breaches by demanding organisations to become more transparent to consumers about their practices and enhance business accountability.
So what does this mean for you?
An organisation is affected by the new regulations if it has presence in the EU, offers goods and services in the EU or collects personal data from individuals in the EU.
As outlined in the Australian Government’s Privacy Business Resource 21, examples of Australian businesses covered by GRPR include:
- An Australian business with an office in the EU.
- An Australian business whose website targets EU customers for example by enabling them to order goods or services in a European language (other than English) or enabling payment in Euros.
- An Australian business whose website mentions customers or users in the EU.
- an Australian business that tracks individuals in the EU on the internet and uses data processing techniques to profile individuals to analyse and predict personal preferences, behaviours and attitudes.
How can I protect myself?
As an individual, there a number of steps you can follow to protect yourself from potential privacy and data breaches, such as:
- Reviewing the changes to privacy policies and acknowledging that these may change from time to time; and
- Before providing your personal details and making any online payments, examine the privacy policies of organisations and ensure there are secure payment pages.
For further information, please contact one of our friendly staff at Bambrick Legal today.