Do you need a social media policy in your workplace?
Social media is becoming one of the most successful platforms for marketing in businesses today. Despite this, it comes with the exposure of legal issues and blurred lines between personal and professional information.
As a result, many businesses have begun to implement a social media policy into their workplace to attempt to mitigate the risks associated with online behaviour. Not only does this type of policy provide your employees with guidelines as to what behaviours are appropriate, it also provides clarity as to the culture and values of your business.
It is important that your employees remain mindful of their posts and consider whether it will add any value (or cause damage) to your business.
Social media policies should include:
- Definition of ‘social media’
The policy should be drawn to incorporate the various types of social media, such as Facebook, Twitter, LinkedIn, YouTube and other blogs or other media. Given that technology and social media are constantly changing, the policy should be broad enough to deal with this.
- The behaviours that are acceptable and not acceptable
It is essential to draw a clear distinction between what is acceptable and what is unacceptable to post on social media. Although employees may not intentionally defame their employer, an employee’s conduct may constitute a breach of contract, for example, by disclosing sensitive information.
- The consequences of breaching the policy
The consequences of a breach should be regularly reviewed and applicable to all staff. Employers should include in their policy, and continually make employees aware, that a serious breach of the policy may lead to termination.
If you have any questions regarding social media policies or need assistance in drawing a policy, please contact one of your friendly staff at Bambrick Legal today.